Jeff Loomis - Zero Order Phase 2008 ~320kbps~The biggest challenge in solving a problem is realizing that there is a problem.
“We don’t have a problem,” Google told us in August, the last time we looked at them. “We have an opportunity.”
Google ran across its own problem recently when Android app developers complained that its Android Market was so chaotic and buggy that they couldn’t do business as usual. The problem is that while Android has been a runaway success for Google, it has not been able to sell a very large number of people on the Android platform, or on Google’s other fledgling product line, the Nexus One phone.
The antidote to Google’s problem came in the form of an intriguing phone from HTC, a company known for producing high-quality consumer products but that has recently been trying to claw its way into the business line of products for companies like Google, Samsung and Apple. If Google couldn’t sell Android, maybe HTC could.
That’s right: the one cool phone HTC has put out in the past year is an Android phone.
That’s not to say that the Nexus One is anything special. It is a very well-built phone with lots of features that are “cool” in the advertising jargon of telecom executives. But it is Android. It is an iteration of Android, a slight patch and a few fixes – just like the Android platform itself.
Android’s greatest strength is not the phone
To Android’s great credit, it is the most feature-rich phone operating system currently available, and because of its open source nature, it will likely be adopted by many more developers and hardware makers to create more interesting and useful software.
But despite its technology strengths, Android itself is not a good business platform. Until Google can prove that it can turn Android into more than just a platform for 3rd party applications and create applications that customers will find useful, Android is not going to be a real contender in the business landscape.
It’s easy to look at the increasing importance of the iPhone in business and conclude that Android is doomed to be sidelined by a couple of massive incumbents. But the fact is that the iPhone is an afterthought in many places, including Korea, Thailand and India. 0b46394aab